Amazon CEO Jeff Bezos on the ‘meaning’ of failure


There’s ‘good failure’ and ‘bad failure’ as per world’s richest man and Amazon CEO Jeff Bezos. “There’s experimental failure — that’s the kind of failure you should be happy with. And there’s operational failure. We’ve built hundreds of fulfillment centers at Amazon over the years, and we know how to do that. If we build a new fulfillment center and it’s a disaster, that’s just bad execution.


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