Carmakers Line Up Launches To Boost Demand Ahead Of Festive Season

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At least seven cars are expected to be launched in the next three months in India as automakers gear up to push sales during the upcoming festive season.

The excitement around three car launches in the last month—Mahindra Thar 2020, Kia Sonet and MG Gloster—bodes well for car companies. This comes on the back of a pick-up in auto sales as the lockdown to contain the Covid-19 outbreak was eased.

Mahindra, in a statement, said its Thar has already received more than 9,000 bookings in less than a week after it unveiled the sports utility vehicle’s price. Since its launch on Oct. 2, the Thar has received over 36,000 enquiries and more than 3.3 lakh website visitors, the company said.

“The Thar’s response has been really good, and at a time when everyone is stuck at home, it’s the car that is for the outdoors,” Hormazd Sorabjee, editor of Autocar India magazine, told BloombergQuint over the phone. “Mahindra needs a big win, and clearly that’s what they are looking at with the Thar.”

Automakers were grappling with the worst slowdown in more than two decades even before the pandemic. The pandemic unleashed an economic disruption like never before, forcing auto companies to look at every possible way to revive demand.

A nascent revival in auto sales gathered momentum in September as the nation’s biggest automakers posted double-digit rise in the number of vehicles they dispatched to dealerships across the country.

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